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Rating
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
Pros
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
Cons
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve

Pricing information

Starting Price
Core - 500k€35 p/m
Enterprise€366 p/m
Starter€15 p/m
Business€40 p/m
EnterpriseOn req.
0-50 company ID's$49 p/m
51-100 company ID's$69 p/m
101-250 company ID's$99 p/m
251-500 company ID's$139 p/m
501-750 company ID's$179 p/m
751-1.000 company ID's$229 p/m
1.001-2.000 company ID's$279 p/m
2.001-3.000 company ID's$349 p/m
3.001-4.000 company ID's$439 p/m
4.001-5.000 company ID's$529 p/m
5.000+ company ID'sOn req.
Free trial period
Free plan
14 days
14 days

Account Management

Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
5-10+ depending on plan
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
Snitcher
Data Freshness
30 min
Realtime
Realtime
Data Retention
Up to 25 months
Unlimited
12 months*
Data Sampling
By default Piwik does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
GA importer included
Data Export
As CSV, XML, JSON, or via an API
As CSV or via API
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Piwik features a cookieless tracking option
Simple Analytics is cookieless by default.
Sets one first-party cookie, snitcher_device_id (1 year).

Alerts & Automation

Custom Alerts
Email alerts based on thresholds
Email Reports
Daily, weekly or monthly reports
Daily, weekly, monthly

Reporting

Trend Reporting
Curved and linear trend lines
Device Reporting
Funnel Reporting
Detailed funnel report up to 5 steps
Line up goals for simple funnel
User Flow Reporting
Standard, transition & reverse Sankey charts
Segmentation
Unlimited segments
Filter dashboard with visitor attributes
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
A/B Testing
User Feedback

Customizability

Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom Events
Include category, action, and optionally name and value
Annotations
Add to any graph or include them in scheduled reports or alerts
Able to include links in annotations

Support

Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Simple Analytics offers knowledgable support through phone and email.
Support via a contact form (answered by email), live chat and the help center.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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