Compare
Compare Analytics Tools
Amplitude
Free plan
Only Amplitude has:
- User Flow Reporting
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- A/B Testing
- Custom Properties
- Custom Metrics
Simple Analytics
From €15 p/m
No feature only Simple Analytics has.
Contentsquare (Hotjar)
Free plan
No feature only Contentsquare (Hotjar) has.
Swetrix
From $5 / mo
Only Swetrix has:
- Data Sampling
Amplitude
Simple Analytics
Contentsquare (Hotjar)
SwetrixSummary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features due to cookieless
- Not very customisable
- No free version
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited integration capabilities
Pricing information
Starting Price
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
Free trial period
Free plan
14 days
Free plan
14 days
Account Management
Trackable Items
Unlimited
5-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited for all plans
1-10+ depending on plan
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Contentsquare (Hotjar)
You
Data Freshness
Realtime
Realtime
30 minutes
Realtime
Data Retention
Unlimited
Unlimited
12 months
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Via SDK, API, GCS, AWS & more
GA importer included
Send user data to Hotjar to enhance analysis
Data Export
To GCS, BigQuery, Redshift & more
As CSV or via API
Export recording meta data
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Amplitude relies on first-party cookies.
Simple Analytics is cookieless by default.
Hotjar relies on first-party cookies.
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly, monthly
e.g. daily survey responses reports
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
Curved and linear trend lines
We offer AI based traffic forecasting & trend monitoring
Device Reporting
See on which device the user was
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Line up goals for simple funnel
Discover why users drop off
User Flow Reporting
Standard & reverse Sankey charts
Segmentation
Filter dashboard with visitor attributes
Create custom filters for recordings
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Ecommerce Reporting
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Unlimited
Session Recordings
Session Replay
Record all interaction with your site
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
No A/B testing tool only integrations
User Feedback
Guides and Surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Create a custom event from existing events
Track and filter sessions & heatmaps
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Able to include links in annotations
Hotjar does not have annotations
Soon to be released
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Simple Analytics offers knowledgable support through phone and email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
AmplitudeSimple AnalyticsContentsquare (Hotjar)Swetrix