Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
Has, and not every other tool does:
- Data Import
- Cookieless
- Email Reports
- Ecommerce Reporting
Clicky
Free plan
Has, and not every other tool does:
- Cookieless
- Custom Alerts
- Email Reports
- Funnel Reporting
- User Flow Reporting
- Ecommerce Reporting
- Heatmaps
- Custom Metrics
Simple Analytics
From €15 p/m
Has, and not every other tool does:
- Data Import
- Cookieless
- Email Reports
- Funnel Reporting
- Annotations
Microsoft Clarity
Free plan
Has, and not every other tool does:
- Attribution Reporting
- Heatmaps
- Session Recordings
- Custom Properties
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
Cons
- No data import
- Short free trial
- Limited features
- Limited features
- Limited integrations
- Lower quality visuals
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited reporting features
- Limited integrations
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- FreeFree
- Pro$9.99 p/m
- Pro plus$14.99 p/m
- Pro Platinum$19.99 p/m
- CustomOn req.
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- ClarityFree
Free trial period
30 days
21 days
14 days
Free plan
Account Management
Trackable Items
50
1
5-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Clicky
You
Microsoft Clarity
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 months
Unlimited
13 months
Data Sampling
Data Import
Google Analytics importer
GA importer included
Data Export
One-click CSV export
As CSV or via API
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
Cookieless
Fathom is cookieless by default.
No tracking cookies, GDPR-compliant by default
Simple Analytics is cookieless by default.
Clarity uses first-party cookies
Alerts & Automation
Custom Alerts
Email Reports
Weekly or monthly reporting
Daily, weekly, monthly
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Funnel Reporting
Line up goals for simple funnel
User Flow Reporting
Segmentation
Instant filters on any data point
Filter dashboard with visitor attributes
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
Annotations
Able to include links in annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Simple Analytics offers knowledgable support through phone and email.
Support is available via chat, email and the support center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community