Compare
Compare Analytics Tools
Matomo Analytics
Free plan
Only Matomo Analytics has:
- Data Sampling
- Cohort Reports
Amplitude
Free plan
Only Amplitude has:
- User Feedback
Simple Analytics
From €15 p/m
No feature only Simple Analytics has.
Plausible Analytics
From $9 p/m
No feature only Plausible Analytics has.
Matomo Analytics
Amplitude
Simple Analytics
Plausible AnalyticsSummary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
Cons
- Integrations
- Branding method
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited features
- No audience reporting features
Pricing information
Starting Price
- On-PremiseFree
- Cloud€19+ p/m
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
Free trial period
21 days
Free plan
14 days
30 days
Account Management
Trackable Items
30
Unlimited
5-10+ depending on plan
1-10+ depending on plan
User Seats
Unlimited
Unlimited for all plans
1-10+ depending on plan
1-10+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
Unlimited
Unlimited
3-5+ years depending on plan
Data Sampling
Matomo doesn’t use data sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Import Google Analytics data, search keywords & server logs
Via SDK, API, GCS, AWS & more
GA importer included
e.g. import GA data
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
To GCS, BigQuery, Redshift & more
As CSV or via API
Export your data to CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- PECR
Cookieless
Matomo offers cookieless tracking.
Amplitude relies on first-party cookies.
Simple Analytics is cookieless by default.
Plausible is cookieless by default.
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Traffic spike notifications through Slack or email
Email Reports
Detailed daily, weekly and monthly reports
Subscribe to dashboard for daily reports
Daily, weekly, monthly
Weekly or monthly email reporting
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS
Funnel Reporting
Basic funnel reporting
Flexible funnels to analyse conversion, time to convert & more
Line up goals for simple funnel
User Flow Reporting
With flexible Sankey chart
Standard & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Filter dashboard with visitor attributes
Use filters to segment your audience
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Model comparison report
Ecommerce Reporting
Elaborate Ecommerce reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Session Replay
A/B Testing
A/B Testing Platform (premium feature)
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Properties (Business plan and above)
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Flexible report design
Custom Events
Create a custom event from existing events
By means of adding CSS classes
Annotations
On any graph or via API
Able to include links in annotations
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Simple Analytics offers knowledgable support through phone and email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Matomo AnalyticsAmplitudeSimple AnalyticsPlausible Analytics