Compare
Compare Analytics Tools
Google Analytics 4
Free plan
Only Google Analytics 4 has:
- User Flow Reporting
- Cohort Reports
- Retention Reporting
- Ecommerce Reporting
- Custom Properties
- Custom Metrics
- Custom Reports
Simple Analytics
From €15 p/m
No feature only Simple Analytics has.
Hotjar
Free plan
Only Hotjar has:
- Heatmaps
- Session Recordings
- User Feedback
Lead Forensics
On request
No feature only Lead Forensics has.
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited features due to cookieless
- Not very customisable
- No free version
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited features
- Cluttered interface
- Crashes sometimes
Pricing information
Starting Price
- StandardFree
- GA4 360$50k+ per year
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
- EssentialsOn req.
- AutomateOn req.
Free trial period
Free plan
14 days
Free plan
7 days
Account Management
Trackable Items
100
5-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
Hotjar
Lead Forensics
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
30 minutes
Realtime
Data Retention
Customizable up to 14 months
Unlimited
12 months
3 months
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
GA importer included
Send user data to Hotjar to enhance analysis
by means of an API
Data Export
With sheets, BigQuery or API
As CSV or via API
Export recording meta data
by means of an API
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Simple Analytics is cookieless by default.
Hotjar relies on first-party cookies.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
in the interface, via e-mail or Slack
Email Reports
Recurring shared reporting
Daily, weekly, monthly
e.g. daily survey responses reports
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser, OS and more
See on which device the user was
Funnel Reporting
Customisable funnel exploration
Line up goals for simple funnel
Discover why users drop off
User Flow Reporting
Flexible Sankey chart exploration
Segmentation
Segment creation and overlap exploration
Filter dashboard with visitor attributes
Create custom filters for recordings
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Unlimited
Session Recordings
GA4 does not offer recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Track and filter sessions & heatmaps
also called triggers
Annotations
Notes feature added in 2024
Able to include links in annotations
Hotjar does not have annotations
Support
Support description
Support is available via chat and the support center.
Simple Analytics offers knowledgable support through phone and email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community