Compare
Compare Analytics Tools
Google Analytics 4
Free plan
Only Google Analytics 4 has:
- Custom Reports
Heap
Free plan
No feature only Heap has.
Simple Analytics
From €15 p/m
Only Simple Analytics has:
- Cookieless
Contentsquare (Hotjar)
Free plan
Only Contentsquare (Hotjar) has:
- Heatmaps
Google Analytics 4
Simple Analytics
Contentsquare (Hotjar)Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features due to cookieless
- Not very customisable
- No free version
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
Pricing information
Starting Price
- StandardFree
- GA4 360$50k+ per year
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
Free trial period
Free plan
Free plan
14 days
Free plan
Account Management
Trackable Items
100
1
5-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited
1-10+ depending on plan
1
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
You
Contentsquare (Hotjar)
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
30 minutes
Data Retention
Customizable up to 14 months
12 months
Unlimited
12 months
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
GA importer included
Send user data to Hotjar to enhance analysis
Data Export
With sheets, BigQuery or API
Via CSV or API
As CSV or via API
Export recording meta data
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Heap relies on first-party cookies
Simple Analytics is cookieless by default.
Hotjar relies on first-party cookies.
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Via Slack or email
in the interface, via e-mail or Slack
Email Reports
Recurring shared reporting
Schedule regular emails for important charts
Daily, weekly, monthly
e.g. daily survey responses reports
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser, OS and more
See on which device the user was
Funnel Reporting
Customisable funnel exploration
With quantitative measurement of user friction & step suggestions
Line up goals for simple funnel
Discover why users drop off
User Flow Reporting
Flexible Sankey chart exploration
Sankey chart with path comparison
Segmentation
Segment creation and overlap exploration
Quickly identify patterns in user behavior
Filter dashboard with visitor attributes
Create custom filters for recordings
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Extensive e-commerce reports
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Unlimited
Session Recordings
GA4 does not offer recordings
Automatically filters relevant replays
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Track and filter sessions & heatmaps
Annotations
Notes feature added in 2024
Able to include links in annotations
Hotjar does not have annotations
Support
Support description
Support is available via chat and the support center.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Simple Analytics offers knowledgable support through phone and email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Google Analytics 4Simple AnalyticsContentsquare (Hotjar)