Compare
Compare Analytics Tools
Google Analytics 4
Free plan
Only Google Analytics 4 has:
- Custom Alerts
- Cohort Reports
Amplitude
Free plan
Only Amplitude has:
- A/B Testing
- User Feedback
Simple Analytics
From €15 p/m
Only Simple Analytics has:
- Cookieless
Microsoft Clarity
Free plan
No feature only Microsoft Clarity has.
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited reporting features
- Limited integrations
Pricing information
Starting Price
- StandardFree
- GA4 360$50k+ per year
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- ClarityFree
Free trial period
Free plan
Free plan
14 days
Free plan
Account Management
Trackable Items
100
Unlimited
5-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited for all plans
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
You
Microsoft Clarity
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited
Unlimited
13 months
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
Via SDK, API, GCS, AWS & more
GA importer included
Data Export
With sheets, BigQuery or API
To GCS, BigQuery, Redshift & more
As CSV or via API
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
Cookieless
Google Analytics relies on first-party cookies.
Amplitude relies on first-party cookies.
Simple Analytics is cookieless by default.
Clarity uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Email Reports
Recurring shared reporting
Subscribe to dashboard for daily reports
Daily, weekly, monthly
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser, OS and more
Device type, browser & OS widgets
Funnel Reporting
Customisable funnel exploration
Flexible funnels to analyse conversion, time to convert & more
Line up goals for simple funnel
User Flow Reporting
Flexible Sankey chart exploration
Standard & reverse Sankey charts
Segmentation
Segment creation and overlap exploration
Filter dashboard with visitor attributes
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Retention Analysis and Lifecycle charts
Attribution Reporting
Attribution models comparison
Simple referral metrics
Ecommerce Reporting
Extensive e-commerce reports
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Click, scroll & area heatmaps
Session Recordings
GA4 does not offer recordings
Session Replay
Filter by actions, duration, pages & device
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
20 custom formulas to create the metric you need
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Create a custom event from existing events
Annotations
Notes feature added in 2024
Able to include links in annotations
Support
Support description
Support is available via chat and the support center.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Simple Analytics offers knowledgable support through phone and email.
Support is available via chat, email and the support center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community