Compare
Compare Analytics Tools
Amplitude
Free plan
Only Amplitude has:
- Annotations
Heap
Free plan
Only Heap has:
- Cohort Reports
Lucky Orange
No feature only Lucky Orange has.
Umami
Only Umami has:
- Data Sampling
- Cookieless
Amplitude
Lucky Orange
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Easy to use
- Great tagging feature
- Attentive support team
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- New version can be glitchy
- Slight learning curve for beginners
- Not a great amount of features
Pricing information
Starting Price
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
Free trial period
Free plan
Free plan
7 days
14 days
Account Management
Trackable Items
Unlimited
1
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited for all plans
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Lucky Orange
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
12 months
2 months for heatmaps & recordings and 12 for other features
Unlimited
Data Sampling
Umami does not sample data
Data Import
Via SDK, API, GCS, AWS & more
Data Export
To GCS, BigQuery, Redshift & more
Via CSV or API
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Amplitude relies on first-party cookies.
Heap relies on first-party cookies
Lucky orange uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via Slack or email
for Business & Enterprise plans
Email Reports
Subscribe to dashboard for daily reports
Schedule regular emails for important charts
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Standard & reverse Sankey charts
Sankey chart with path comparison
User journey analysis
Segmentation
Quickly identify patterns in user behavior
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referrer graph
UTM & channel attribution
Ecommerce Reporting
Elaborate Ecommerce reporting
Easy setup with eCommerce Activation Kit
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Session Replay
Automatically filters relevant replays
Session replays
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Track NPS score events in surveys
Customizability
Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Create a custom event from existing events
Track everything from clicks to form submit
Annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
AmplitudeLucky Orange