Compare
Compare Analytics Tools
Heap
Free plan
Only Heap has:
- Cohort Reports
- Retention Reporting
- Custom Properties
- Custom Metrics
Statcounter
Free plan
No feature only Statcounter has.
Lucky Orange
Only Lucky Orange has:
- Heatmaps
- A/B Testing
Umami
Only Umami has:
- Cookieless
Statcounter
Lucky Orange
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Easy to use
- Great tagging feature
- Attentive support team
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited free plan
- New version can be glitchy
- Slight learning curve for beginners
- Not a great amount of features
Pricing information
Starting Price
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- FreeFree
- 100k Page Views€9+ p/m
- 250k Page Views€19+ p/m
Free trial period
Free plan
30 days
7 days
14 days
Account Management
Trackable Items
1
1
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Statcounter
Lucky Orange
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
Unlimited*
2 months for heatmaps & recordings and 12 for other features
Unlimited
Data Sampling
Umami does not sample data
Data Import
Import Google keyword data
Data Export
Via CSV or API
To a spreadsheet or other third party software.
via API as JSON file
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Heap relies on first-party cookies
Statcounter uses cookies
Lucky orange uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Important visitor alerts
for Business & Enterprise plans
Email Reports
Schedule regular emails for important charts
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
Simple ordered list of pages visited
User journey analysis
Segmentation
Quickly identify patterns in user behavior
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referral & UTM sources
Simple referrer graph
UTM & channel attribution
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
Recordings with many filtering options
Session replays
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Max 5 custom tags + values per page
Track everything from clicks to form submit
Annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
StatcounterLucky Orange