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Rating
5/5
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
Cons
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available

Pricing information

Starting Price
FreeFree
GrowthOn req.
ProOn req.
PremierOn req.
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
Free plan
30 days
Free plan
30 days

Account Management

Trackable Items
1
Unlimited
10
Unlimited
User Seats
Unlimited
Unlimited
N/A
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Crazy Egg
Cloudflare Analytics
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
Between 3 & 24 months depending on the plan
6 months
Unlimited
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
Import from Plausible, Fathom or Google Analytics
Data Export
Via CSV or API
Download reports or snapshots as a zipfile or CSV
via CVS or JSON files or an API
via API or CSV
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
Cookieless
Heap relies on first-party cookies
Crazy Egg uses first-party cookies
Cloudflare analytics does not use cookies
Pirsch Analytics does not use cookies

Alerts & Automation

Custom Alerts
Via Slack or email
Email Reports
Schedule regular emails for important charts
Receive reports or Snapshots by mail
Cloudflare does not feature email reports
Daily, Weekly, Bi-weekly, Monthly

Reporting

Trend Reporting
Device Reporting
See which device the user used
Device type, browser & OS
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Analyze Funnels
User Flow Reporting
Sankey chart with path comparison
Entry and exit pages
Segmentation
Quickly identify patterns in user behavior
Segment users by device, location, etc.
Extensive filtering by any metric
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
By means of referral tracking
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Possible with custom events and goals

User Experience Features

Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Automatically filters relevant replays
A/B Testing
With realtime results
Tag-based A/B testing and segmentation
User Feedback
Track NPS score events in surveys
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom tagging for segmenting users
As part of custom events
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Cloudflare does not feature event tracking
With additional metadata fields (key-value pairs).
Annotations

Support

Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Email support, public Discord server
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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