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Rating
5/5
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Privacy-focused
  • Performance monitoring
  • Open-source
  • Browser extensions for quick access to analytics
  • Messenger integrations
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Limited integration capabilities
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
FreeFree
GrowthOn req.
ProOn req.
PremierOn req.
Hobby$5 / mo
Freelancer$15 / mo
Startup$59 / mo
Enterprise$110 / mo
Free trial period
Free plan
Free plan
14 days
Free plan

Account Management

Trackable Items
1
Unlimited in Portfolio plan
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Pendo
You
You
Data Freshness
Realtime
Hourly updates
Realtime
Realtime
Data Retention
12 months
84 months
Unlimited
Unlimited
Data Sampling
Swetrix does not sample data
Usermaven does not sample data
Data Import
Import historical data by CSV
Google Analytics importer
Data Export
Via CSV or API
Export feedback & reports by CSV or pull data to BI tool
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • CPPA
  • GDPR
  • CCPA
Cookieless
Heap relies on first-party cookies
Pendo uses first-party cookies
Swetrix does not use cookies for tracking
Cookieless tracking available

Alerts & Automation

Custom Alerts
Via Slack or email
Guide, Page & Feature alerts
Daily, Weekly, Monthly, Quarterly or at threshold
Threshold-based alerts
Email Reports
Schedule regular emails for important charts
Recieve reports in weekly emails
Daily, Weekly, Monthly, Quarterly
Scheduled email reports

Reporting

Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
With quantitative measurement of user friction & step suggestions
AI-powered funnel analysis
User Flow Reporting
Sankey chart with path comparison
User journey visualization
Segmentation
Quickly identify patterns in user behavior
You can segment data via multiple filters, apply specific timeframes & periods
Segments & cohorts
Cohort Reports
Retention Reporting
See Cohort analysis
Retention analysis (Business plan)
Attribution Reporting
Track UTM parameters or initial referrer sources
Multi-touch attribution with 7 models
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Revenue attribution

User Experience Features

Heatmaps
Session Recordings
Automatically filters relevant replays
A/B Testing
User Feedback
Track NPS score events in surveys

Customizability

Custom Properties
Custom properties
Custom Metrics
Custom Reports
Change the widgets of a report
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom dashboards
Custom Events
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Auto-captured events
Annotations
Soon to be released

Support

Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

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