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Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features due to cookieless
- Not very customisable
- No free version
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
Free plan
14 days
14 days
Account Management
Trackable Items
1
5-10+ depending on plan
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
12 months
Unlimited
Unlimited
Data Sampling
Data Import
GA importer included
Data Export
Via CSV or API
As CSV or via API
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Heap relies on first-party cookies
Simple Analytics is cookieless by default.
Alerts & Automation
Custom Alerts
Via Slack or email
Email Reports
Schedule regular emails for important charts
Daily, weekly, monthly
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Line up goals for simple funnel
User Flow Reporting
Sankey chart with path comparison
Segmentation
Quickly identify patterns in user behavior
Filter dashboard with visitor attributes
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Annotations
Able to include links in annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Simple Analytics offers knowledgable support through phone and email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Add a tool
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- Lead Forensics
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- Mouseflow
- Open Web Analytics
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- Piwik PRO
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