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Compare Analytics Tools
Rating
5/5
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Not a great amount of features
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
Free plan
30 days
14 days
Account Management
Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Adobe Analytics
Crazy Egg
You
Data Freshness
Realtime
2 hours
Realtime
Realtime
Data Retention
12 months
25 months by default
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Umami does not sample data
Data Import
Though data sources, API or data connectors
Data Export
Via CSV or API
Through data feeds, a data warehouse or FTP and SFTP
Download reports or snapshots as a zipfile or CSV
via API as JSON file
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Heap relies on first-party cookies
Adobe uses tracking cookies
Crazy Egg uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Via e-mail or SMS
for Business & Enterprise plans
Email Reports
Schedule regular emails for important charts
Flexible scheduled reporting
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
See which device the user used
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Bar chart funnel report
User Flow Reporting
Sankey chart with path comparison
Fallout & Flow (Sankey chart) reports
User journey analysis
Segmentation
Quickly identify patterns in user behavior
Advanced segments with Segment builder & Segment manager
Segment users by device, location, etc.
Simple filters like browser, OS, and country
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Track UTM parameters or initial referrer sources
Apply to metrics, breakdowns or compare models
By means of referral tracking
UTM & channel attribution
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Very flexible ecommerce reporting
Revenue tracking
User Experience Features
Heatmaps
Called activity map
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Automatically filters relevant replays
Session replays
A/B Testing
With realtime results
User Feedback
Track NPS score events in surveys
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom tagging for segmenting users
Custom Metrics
Unlimited calculated metrics
Custom users variables
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Up to 1.000 success events
Track everything from clicks to form submit
Annotations
Available in Workspace
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community