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Compare Analytics Tools

Amplitude

Free plan

Has, and not every other tool does:

  • Email Reports
  • Device Reporting
  • Funnel Reporting
  • User Flow Reporting
  • Segmentation
  • Retention Reporting
  • Ecommerce Reporting
  • Heatmaps
  • Session Recordings
  • A/B Testing
  • User Feedback
  • Custom Properties
  • Custom Metrics
  • Custom Reports
  • Annotations

Mixpanel

Free plan

Has, and not every other tool does:

  • Custom Alerts
  • Email Reports
  • Device Reporting
  • Funnel Reporting
  • User Flow Reporting
  • Segmentation
  • Cohort Reports
  • Retention Reporting
  • Heatmaps
  • A/B Testing
  • Custom Properties
  • Custom Metrics
  • Custom Reports
  • Annotations

Heap

Free plan

Has, and not every other tool does:

  • Custom Alerts
  • Email Reports
  • Device Reporting
  • Funnel Reporting
  • User Flow Reporting
  • Segmentation
  • Cohort Reports
  • Retention Reporting
  • Ecommerce Reporting
  • Session Recordings
  • User Feedback
  • Custom Properties
  • Custom Metrics

Lead Forensics

On request

Has, and not every other tool does:

  • Cookieless
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Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pros
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Great for B2B leadgen
  • Company insights
  • Simple implementation
  • The world's largest B2B IP address database
  • Ability to tag users
Cons
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Limited features
  • Cluttered interface
  • Crashes sometimes

Pricing information

Starting Price
  • StarterFree
  • Growth$49+ p/m
  • EnterpriseOn req.
  • FreeFree
  • EnterpriseOn req.
  • FreeFree
  • GrowthOn req.
  • ProOn req.
  • PremierOn req.
  • EssentialsOn req.
  • AutomateOn req.
Free trial period
Free plan
Free plan
Free plan
7 days

Account Management

Trackable Items
Unlimited
1
1
Unlimited
User Seats
Unlimited for all plans
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • United Kingdom
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Mixpanel
You
Lead Forensics
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
12 months
3 months
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Via one-off script or Ingestion API
by means of an API
Data Export
To GCS, BigQuery, Redshift & more
Via raw data export API
Via CSV or API
by means of an API
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
Cookieless
Amplitude relies on first-party cookies.
Mixpanel relies on first-party cookies
Heap relies on first-party cookies
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.

Alerts & Automation

Custom Alerts
Hourly, daily, or weekly base on event threshold
Via Slack or email
Email Reports
Subscribe to dashboard for daily reports
Same as custom alerts
Schedule regular emails for important charts

Reporting

Trend Reporting
Device Reporting
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Funnel trend, time to convert & frequency visualisations
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Standard & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Sankey chart with path comparison
Segmentation
Automatically find interesting segments & receive per email
Quickly identify patterns in user behavior
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention Analysis and Lifecycle charts
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Elaborate Ecommerce reporting
Option to track purchases but no special reporting
Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps
Session Recordings
Session Replay
Automatically filters relevant replays
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
Experiments
User Feedback
Guides and Surveys
Track NPS score events in surveys

Customizability

Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Create a custom event from existing events
Combine events into a custom event
also called triggers
Annotations
Directly on the linechart in Insights

Support

Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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