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Compare Analytics Tools

Fathom Analytics

From $15 p/m

Has, and not every other tool does:

  • Data Import
  • Cookieless
  • Ecommerce Reporting

Heap

Free plan

Has, and not every other tool does:

  • Data Import
  • Custom Alerts
  • Funnel Reporting
  • User Flow Reporting
  • Cohort Reports
  • Retention Reporting
  • Attribution Reporting
  • Ecommerce Reporting
  • Session Recordings
  • User Feedback
  • Custom Properties
  • Custom Metrics

Snitcher

From $49 per month

Has, and not every other tool does:

  • Attribution Reporting

Lucky Orange

Has, and not every other tool does:

  • Funnel Reporting
  • Attribution Reporting
  • Heatmaps
  • Session Recordings
  • A/B Testing
  • User Feedback
  • Custom Reports
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
  • Easy to use
  • Great tagging feature
  • Attentive support team
Cons
  • No data import
  • Short free trial
  • Limited features
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve
  • New version can be glitchy
  • Slight learning curve for beginners

Pricing information

Starting Price
  • 100k page views$15 p/m
  • 200k page views$25 p/m
  • 500k page views$45 p/m
  • 1 Million page views$60 p/m
  • 2 Million page views$100 p/m
  • FreeFree
  • GrowthOn req.
  • ProOn req.
  • PremierOn req.
  • 0-50 company ID's$49 p/m
  • 51-100 company ID's$69 p/m
  • 101-250 company ID's$99 p/m
  • 251-500 company ID's$139 p/m
  • 501-750 company ID's$179 p/m
  • 751-1.000 company ID's$229 p/m
  • 1.001-2.000 company ID's$279 p/m
  • 2.001-3.000 company ID's$349 p/m
  • 3.001-4.000 company ID's$439 p/m
  • 4.001-5.000 company ID's$529 p/m
  • 5.000+ company ID'sOn req.
Free trial period
30 days
Free plan
14 days
7 days

Account Management

Trackable Items
50
1
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
Snitcher
Lucky Orange
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
12 months
12 months*
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Data Import
Google Analytics importer
Data Export
One-click CSV export
Via CSV or API
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
Cookieless
Fathom is cookieless by default.
Heap relies on first-party cookies
Sets one first-party cookie, snitcher_device_id (1 year).
Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts
Via Slack or email
Email Reports
Weekly or monthly reporting
Schedule regular emails for important charts

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
Segmentation
Instant filters on any data point
Quickly identify patterns in user behavior
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referrer graph
Ecommerce Reporting
By means of custom events
Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps
Session Recordings
Automatically filters relevant replays
A/B Testing
User Feedback
Track NPS score events in surveys

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
Annotations

Support

Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Support via a contact form (answered by email), live chat and the help center.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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