Compare
Compare Analytics Tools
Heap
Free plan
Has, and not every other tool does:
- Data Import
- Custom Alerts
- Email Reports
- Funnel Reporting
- User Flow Reporting
- Cohort Reports
- Retention Reporting
- Ecommerce Reporting
- Session Recordings
- User Feedback
- Custom Properties
- Custom Metrics
- Custom Events
Microsoft Clarity
Free plan
Has, and not every other tool does:
- Heatmaps
- Session Recordings
- Custom Properties
- Custom Events
Snowplow Analytics
Free plan
Has, and not every other tool does:
- Data Import
- Funnel Reporting
- Cohort Reports
- Retention Reporting
- Ecommerce Reporting
Umami
Has, and not every other tool does:
- Data Sampling
- Cookieless
- Custom Alerts
- Funnel Reporting
- User Flow Reporting
- Ecommerce Reporting
- Session Recordings
- Custom Reports
- Custom Events
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited reporting features
- Limited integrations
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
- Not a great amount of features
Pricing information
Starting Price
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- ClarityFree
- Test & Experiment TrackingFree
- Self-Hosted PipelineOn req.
- Snowplow PlatformOn req.
Free trial period
Free plan
Free plan
14 days
14 days
Account Management
Trackable Items
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
13 months
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
Data Export
Via CSV or API
via API as JSON file
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
Cookieless
Heap relies on first-party cookies
Clarity uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via Slack or email
for Business & Enterprise plans
Email Reports
Schedule regular emails for important charts
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
User journey analysis
Segmentation
Quickly identify patterns in user behavior
Simple filters like browser, OS, and country
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referral metrics
UTM & channel attribution
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Revenue tracking
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Automatically filters relevant replays
Filter by actions, duration, pages & device
Session replays
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Track everything from clicks to form submit
Annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Support is available via chat, email and the support center.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community