Compare
Compare Analytics Tools
Mixpanel
Free plan
Only Mixpanel has:
- Annotations
Heap
Free plan
Only Heap has:
- Ecommerce Reporting
Contentsquare (Hotjar)
Free plan
No feature only Contentsquare (Hotjar) has.
Lucky Orange
No feature only Lucky Orange has.
Mixpanel
Contentsquare (Hotjar)
Lucky OrangeSummary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
- FreeFree
- EnterpriseOn req.
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
Free trial period
Free plan
Free plan
Free plan
7 days
Account Management
Trackable Items
1
1
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
Unlimited
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
You
Contentsquare (Hotjar)
Lucky Orange
Data Freshness
Realtime
Realtime
30 minutes
Realtime
Data Retention
Unlimited
12 months
12 months
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Data Import
Via one-off script or Ingestion API
Send user data to Hotjar to enhance analysis
Data Export
Via raw data export API
Via CSV or API
Export recording meta data
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Mixpanel relies on first-party cookies
Heap relies on first-party cookies
Hotjar relies on first-party cookies.
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Via Slack or email
in the interface, via e-mail or Slack
Email Reports
Same as custom alerts
Schedule regular emails for important charts
e.g. daily survey responses reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
With quantitative measurement of user friction & step suggestions
Discover why users drop off
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Sankey chart with path comparison
Segmentation
Automatically find interesting segments & receive per email
Quickly identify patterns in user behavior
Create custom filters for recordings
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Track UTM parameters or initial referrer sources
Simple referrer graph
Ecommerce Reporting
Option to track purchases but no special reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Unlimited
Session Recordings
Automatically filters relevant replays
Record all interaction with your site
A/B Testing
Experiments
No A/B testing tool only integrations
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Combine events into a custom event
Track and filter sessions & heatmaps
Annotations
Directly on the linechart in Insights
Hotjar does not have annotations
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
MixpanelContentsquare (Hotjar)Lucky Orange