Compare
Compare Analytics Tools
Heap
Free plan
Only Heap has:
- Cohort Reports
- Retention Reporting
Plausible Analytics
From $9 p/m
No feature only Plausible Analytics has.
Contentsquare (Hotjar)
Free plan
Only Contentsquare (Hotjar) has:
- Heatmaps
Umami
Only Umami has:
- Data Sampling
- Custom Reports
Plausible Analytics
Contentsquare (Hotjar)
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- No audience reporting features
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Not a great amount of features
Pricing information
Starting Price
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
Free trial period
Free plan
30 days
Free plan
14 days
Account Management
Trackable Items
1
1-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
1
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Contentsquare (Hotjar)
You
Data Freshness
Realtime
Realtime
30 minutes
Realtime
Data Retention
12 months
3-5+ years depending on plan
12 months
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Umami does not sample data
Data Import
e.g. import GA data
Send user data to Hotjar to enhance analysis
Data Export
Via CSV or API
Export your data to CSV
Export recording meta data
via API as JSON file
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Heap relies on first-party cookies
Plausible is cookieless by default.
Hotjar relies on first-party cookies.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Traffic spike notifications through Slack or email
in the interface, via e-mail or Slack
for Business & Enterprise plans
Email Reports
Schedule regular emails for important charts
Weekly or monthly email reporting
e.g. daily survey responses reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
See on which device the user was
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Discover why users drop off
User Flow Reporting
Sankey chart with path comparison
Basic reporting by looking at Entry & Exit pages
User journey analysis
Segmentation
Quickly identify patterns in user behavior
Use filters to segment your audience
Create custom filters for recordings
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
UTM & channel attribution
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Ecommerce revenue tracking
Revenue tracking
User Experience Features
Heatmaps
Unlimited
Session Recordings
Automatically filters relevant replays
Record all interaction with your site
Session replays
A/B Testing
No A/B testing tool only integrations
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Custom Events
By means of adding CSS classes
Track and filter sessions & heatmaps
Track everything from clicks to form submit
Annotations
Hotjar does not have annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Plausible AnalyticsContentsquare (Hotjar)