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Rating

5/5

Summary

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.

Pros

Ease of use
Great authorisation management
Packed with features
Community forum
Intergrated tag & consent management

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Privacy focused
Cookieless
Lightweight script
Good support
Easy to use

Cons

No progressive payment plan
Ecommerce reporting can be improved

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Limited features due to cookieless
Not very customisable
No free version

Pricing information

Starting Price

Core - 500k	€35 p/m
Enterprise	€366 p/m

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

Starter	€15 p/m
Business	€40 p/m
Enterprise	On req.

Free trial period

Free plan

14 days

Account Management

Trackable Items

10 sites or apps (free) Unlimited (Enterprise)

5-10+ depending on plan

User Seats

Unlimited

1-10+ depending on plan

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Data Freshness

30 min

Realtime

Data Retention

Up to 25 months

12 months

Unlimited

Data Sampling

By default Piwik does not sample data

Data Import

Import cost data, search keywords, user/client ID and audience data

GA importer included

Data Export

As CSV, XML, JSON, or via an API

Via CSV or API

As CSV or via API

Compliance

GDPR
CCPA
HIPAA
LGPD
ePrivacy
PECR

GDPR
CCPA
HIPAA

GDPR
CCPA
ePrivacy

Cookieless

Piwik features a cookieless tracking option

Heap relies on first-party cookies

Simple Analytics is cookieless by default.

Alerts & Automation

Custom Alerts

Email alerts based on thresholds

Via Slack or email

Email Reports

Daily, weekly or monthly reports

Schedule regular emails for important charts

Daily, weekly, monthly

Reporting

Trend Reporting

Curved and linear trend lines

Device Reporting

Funnel Reporting

Detailed funnel report up to 5 steps

With quantitative measurement of user friction & step suggestions

Line up goals for simple funnel

User Flow Reporting

Standard, transition & reverse Sankey charts

Sankey chart with path comparison

Segmentation

Unlimited segments

Quickly identify patterns in user behavior

Filter dashboard with visitor attributes

Cohort Reports

Retention Reporting

Customer loyalty eCommerce report

Attribution Reporting

Multi-channel attribution with 98% accuracy

Track UTM parameters or initial referrer sources

Ecommerce Reporting

Overview, order list, product, days and sessions to purchase & customer loyalty

Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps

Create an overlay with the site inspector Chrome extension

Session Recordings

Automatically filters relevant replays

A/B Testing

User Feedback

Track NPS score events in surveys

Customizability

Custom Properties

200 slots for each scope and they can't be removed

Custom Metrics

Also called Calculated metrics

Custom Reports

Custom Events

Include category, action, and optionally name and value

Annotations

Add to any graph or include them in scheduled reports or alerts

Able to include links in annotations

Support

Support description

Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Simple Analytics offers knowledgable support through phone and email.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community