Compare
Compare Analytics Tools
Rating
4/5
5/5
4/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- No audience reporting features
- Limited reporting features
- Limited integrations
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Clarity | Free |
Free trial period
Free plan
Free plan
30 days
Free plan
Account Management
Trackable Items
1
1
1-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
You
You
Microsoft Clarity
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
12 months
3-5+ years depending on plan
13 months
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Via one-off script or Ingestion API
e.g. import GA data
Data Export
Via raw data export API
Via CSV or API
Export your data to CSV
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- ePrivacy
Cookieless
Mixpanel relies on first-party cookies
Heap relies on first-party cookies
Plausible is cookieless by default.
Clarity uses first-party cookies
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Via Slack or email
Traffic spike notifications through Slack or email
Email Reports
Same as custom alerts
Schedule regular emails for important charts
Weekly or monthly email reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Sankey chart with path comparison
Basic reporting by looking at Entry & Exit pages
Segmentation
Automatically find interesting segments & receive per email
Quickly identify patterns in user behavior
Use filters to segment your audience
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Track UTM parameters or initial referrer sources
Simple referral metrics
Ecommerce Reporting
Option to track purchases but no special reporting
Easy setup with eCommerce Activation Kit
Ecommerce revenue tracking
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Automatically filters relevant replays
Filter by actions, duration, pages & device
A/B Testing
Experiments
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Combine events into a custom event
By means of adding CSS classes
Annotations
Directly on the linechart in Insights
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support is available via chat, email and the support center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community