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Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
Free trial period
Free plan
Free plan
Free plan
Free plan
Account Management
Trackable Items
Unlimited
1
Unlimited
Unlimited
User Seats
Unlimited for all plans
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- Not applicable
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
12 months
Unlimited
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
Via SDK, API, GCS, AWS & more
by means of the REST API
Google Analytics importer
Data Export
To GCS, BigQuery, Redshift & more
Via CSV or API
by means of the REST API
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Amplitude relies on first-party cookies.
Heap relies on first-party cookies
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Cookieless tracking available
Alerts & Automation
Custom Alerts
Via Slack or email
Threshold-based alerts
Email Reports
Subscribe to dashboard for daily reports
Schedule regular emails for important charts
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
With quantitative measurement of user friction & step suggestions
AI-powered funnel analysis
User Flow Reporting
Standard & reverse Sankey charts
Sankey chart with path comparison
User journey visualization
Segmentation
Quickly identify patterns in user behavior
Segments & cohorts
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Retention analysis (Business plan)
Attribution Reporting
Track UTM parameters or initial referrer sources
Multi-touch attribution with 7 models
Ecommerce Reporting
Elaborate Ecommerce reporting
Easy setup with eCommerce Activation Kit
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
Session Replay
Automatically filters relevant replays
Domstream
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Track NPS score events in surveys
Customizability
Custom Properties
Custom properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom dashboards
Custom Events
Create a custom event from existing events
Auto-captured events
Annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community