Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
Only Fathom Analytics has:
- Cookieless
Woopra
From $999 p/m
Only Woopra has:
- Data Sampling
- Custom Reports
- Annotations
Heap
Free plan
Only Heap has:
- User Feedback
Open Web Analytics
Only Open Web Analytics has:
- Heatmaps
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
Cons
- No data import
- Short free trial
- Limited features
- Customisability
- Limited free version
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- Pro$999+ p/m
- EnterpriseOn req.
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
Free trial period
30 days
14 days
Free plan
Free plan
Account Management
Trackable Items
50
1
1
Unlimited
User Seats
Unlimited
50+
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
- Not applicable
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Woopra
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
24 months
12 months
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Data Import
Google Analytics importer
Import raw visit data with actions and visitor properties via API
by means of the REST API
Data Export
One-click CSV export
Export raw daily visit data via API
Via CSV or API
by means of the REST API
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Woopra relies on first-party cookies.
Heap relies on first-party cookies
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Via Slack or email
Email Reports
Weekly or monthly reporting
Schedule regular emails for important charts
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Sankey chart with path comparison
Segmentation
Instant filters on any data point
Create dynamic segments based on any combination of criteria
Quickly identify patterns in user behavior
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Attribution Reporting
Track UTM parameters or initial referrer sources
Ecommerce Reporting
By means of custom events
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
Domstream
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
Custom Reports
Custom Events
Can include: name, ID & value
Via HTTP API or Javascript API
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Woopra offers support by phone, email, and an extensive knowledge base.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community