Compare
Compare Analytics Tools
Rating
4/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- Cluttered interface
- Crashes sometimes
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
| Essentials | On req. |
| Automate | On req. |
Free trial period
Free plan
7 days
Free plan
Account Management
Trackable Items
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
Lead Forensics
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
Unlimited
3 months
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
Via one-off script or Ingestion API
by means of an API
Google Analytics importer
Data Export
Via raw data export API
by means of an API
Via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Mixpanel relies on first-party cookies
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Cookieless tracking available
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Threshold-based alerts
Email Reports
Same as custom alerts
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
AI-powered funnel analysis
User Flow Reporting
Sankey chart with selected, immediate & drop off events
User journey visualization
Segmentation
Automatically find interesting segments & receive per email
Segments & cohorts
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Retention analysis (Business plan)
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
Option to track purchases but no special reporting
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
Custom properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom dashboards
Custom Events
Combine events into a custom event
also called triggers
Auto-captured events
Annotations
Directly on the linechart in Insights
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
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