Compare
Compare Analytics Tools
Rating
4/5
4/5
5/5
5/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
- Limited integration capabilities
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
Free plan
Free plan
30 days
14 days
Account Management
Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
Hotjar
You
You
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
Unlimited
12 months
Unlimited
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Via one-off script or Ingestion API
Send user data to Hotjar to enhance analysis
Import from Plausible, Fathom or Google Analytics
Data Export
Via raw data export API
Export recording meta data
via API or CSV
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Mixpanel relies on first-party cookies
Hotjar relies on first-party cookies.
Pirsch Analytics does not use cookies
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
in the interface, via e-mail or Slack
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Same as custom alerts
e.g. daily survey responses reports
Daily, Weekly, Bi-weekly, Monthly
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
See on which device the user was
Device type, OS, Browser, Browser version, Screen size
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Discover why users drop off
Analyze Funnels
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Entry and exit pages
Segmentation
Automatically find interesting segments & receive per email
Create custom filters for recordings
Extensive filtering by any metric
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Option to track purchases but no special reporting
Possible with custom events and goals
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
Experiments
No A/B testing tool only integrations
Tag-based A/B testing and segmentation
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
As part of custom events
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Combine events into a custom event
Track and filter sessions & heatmaps
With additional metadata fields (key-value pairs).
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Directly on the linechart in Insights
Hotjar does not have annotations
Soon to be released
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Email support, public Discord server
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community