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Compare Analytics Tools
Rating
5/5
4/5
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Enterprise | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
Free plan
30 days
30 days
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mixpanel
Crazy Egg
You
Data Freshness
30 min
Realtime
Realtime
Realtime
Data Retention
Up to 25 months
Unlimited
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
By default Piwik does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
Via one-off script or Ingestion API
Import from Plausible, Fathom or Google Analytics
Data Export
As CSV, XML, JSON, or via an API
Via raw data export API
Download reports or snapshots as a zipfile or CSV
via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- PECR
Cookieless
Piwik features a cookieless tracking option
Mixpanel relies on first-party cookies
Crazy Egg uses first-party cookies
Pirsch Analytics does not use cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Hourly, daily, or weekly base on event threshold
Email Reports
Daily, weekly or monthly reports
Same as custom alerts
Receive reports or Snapshots by mail
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Device Reporting
See which device the user used
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Detailed funnel report up to 5 steps
Funnel trend, time to convert & frequency visualisations
Analyze Funnels
User Flow Reporting
Standard, transition & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Entry and exit pages
Segmentation
Unlimited segments
Automatically find interesting segments & receive per email
Segment users by device, location, etc.
Extensive filtering by any metric
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Customer loyalty eCommerce report
Retention curves, trends & user cohort buckets
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple UTM tracking with "first touch" attribution
By means of referral tracking
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Option to track purchases but no special reporting
Possible with custom events and goals
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
A/B Testing
Experiments
With realtime results
Tag-based A/B testing and segmentation
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom tagging for segmenting users
As part of custom events
Custom Metrics
Also called Calculated metrics
Max 255 properties per event
Custom users variables
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Include category, action, and optionally name and value
Combine events into a custom event
With additional metadata fields (key-value pairs).
Annotations
Add to any graph or include them in scheduled reports or alerts
Directly on the linechart in Insights
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Email support, public Discord server
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community