Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Not a great amount of features
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
14 days
Free plan
14 days
Account Management
Trackable Items
1
10
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
Mouseflow
Adobe Analytics
You
Data Freshness
Realtime
Realtime
2 hours
Realtime
Data Retention
Unlimited
12 months
25 months by default
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Umami does not sample data
Data Import
Via one-off script or Ingestion API
through integrations
Though data sources, API or data connectors
Data Export
Via raw data export API
via CSV or to third-party tools by ID push
Through data feeds, a data warehouse or FTP and SFTP
via API as JSON file
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
Cookieless
Mixpanel relies on first-party cookies
Mouseflow uses first-party cookies
Adobe uses tracking cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Via web hook
Via e-mail or SMS
for Business & Enterprise plans
Email Reports
Same as custom alerts
Hourly, daily, or weekly emails
Flexible scheduled reporting
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Simple funnel report, watch recordings from converters
Bar chart funnel report
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Fallout & Flow (Sankey chart) reports
User journey analysis
Segmentation
Automatically find interesting segments & receive per email
Segment users to filter heatmaps & recordings
Advanced segments with Segment builder & Segment manager
Simple filters like browser, OS, and country
Cohort Reports
User cohorts of users to filter reports
Churn, rolling & latency tables
Retention Reporting
Retention curves, trends & user cohort buckets
Retention cohort report
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Apply to metrics, breakdowns or compare models
UTM & channel attribution
Ecommerce Reporting
Option to track purchases but no special reporting
Very flexible ecommerce reporting
Revenue tracking
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Called activity map
Session Recordings
Elaborate filtering & livestream options
Session replays
A/B Testing
Experiments
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Metrics
Max 255 properties per event
Unlimited calculated metrics
Custom Reports
Unlimited custom dahboards & reports
Automatic form tracking
Reports in Analysis workspace are customisable
Custom Events
Combine events into a custom event
Custom tagging of recordings
Up to 1.000 success events
Track everything from clicks to form submit
Annotations
Directly on the linechart in Insights
Available in Workspace
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community