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Rating
4/5
4/5
5/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
Cons
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots

Pricing information

Starting Price
FreeFree
EnterpriseOn req.
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
SelectOn req.
PrimeOn req.
UltimateOn req.
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
Free plan
Free plan
Free plan
30 days

Account Management

Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Mixpanel
Hotjar
Adobe Analytics
Crazy Egg
Data Freshness
Realtime
30 minutes
2 hours
Realtime
Data Retention
Unlimited
12 months
25 months by default
Between 3 & 24 months depending on the plan
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Via one-off script or Ingestion API
Send user data to Hotjar to enhance analysis
Though data sources, API or data connectors
Data Export
Via raw data export API
Export recording meta data
Through data feeds, a data warehouse or FTP and SFTP
Download reports or snapshots as a zipfile or CSV
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Mixpanel relies on first-party cookies
Hotjar relies on first-party cookies.
Adobe uses tracking cookies
Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts
Hourly, daily, or weekly base on event threshold
in the interface, via e-mail or Slack
Via e-mail or SMS
Email Reports
Same as custom alerts
e.g. daily survey responses reports
Flexible scheduled reporting
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Device Reporting
See on which device the user was
Device types, OS, OS versions & mobile carriers
See which device the user used
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Discover why users drop off
Bar chart funnel report
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Fallout & Flow (Sankey chart) reports
Segmentation
Automatically find interesting segments & receive per email
Create custom filters for recordings
Advanced segments with Segment builder & Segment manager
Segment users by device, location, etc.
Cohort Reports
User cohorts of users to filter reports
Churn, rolling & latency tables
Retention Reporting
Retention curves, trends & user cohort buckets
Retention cohort report
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Apply to metrics, breakdowns or compare models
By means of referral tracking
Ecommerce Reporting
Option to track purchases but no special reporting
Very flexible ecommerce reporting

User Experience Features

Heatmaps
Unlimited
Called activity map
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record all interaction with your site
A/B Testing
Experiments
No A/B testing tool only integrations
With realtime results
User Feedback
Place NPS ratings or a survey pop-up on every page
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom tagging for segmenting users
Custom Metrics
Max 255 properties per event
Unlimited calculated metrics
Custom users variables
Custom Reports
Unlimited custom dahboards & reports
Reports in Analysis workspace are customisable
Custom Events
Combine events into a custom event
Track and filter sessions & heatmaps
Up to 1.000 success events
Annotations
Directly on the linechart in Insights
Hotjar does not have annotations
Available in Workspace

Support

Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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