Compare
Compare Analytics Tools
Mixpanel
Free plan
Only Mixpanel has:
- A/B Testing
- Custom Reports
- Annotations
Heap
Free plan
Only Heap has:
- Ecommerce Reporting
Hotjar
Free plan
No feature only Hotjar has.
Snitcher
From $49 per month
No feature only Snitcher has.
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Great for B2B leadgen
- Quality company insights
- Modern user interface
- Responsive support
- Easy to set up
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited features
- Pricing based on company ID's, relevant or not
- Slight learning curve
Pricing information
Starting Price
- FreeFree
- EnterpriseOn req.
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
- 0-50 company ID's$49 p/m
- 51-100 company ID's$69 p/m
- 101-250 company ID's$99 p/m
- 251-500 company ID's$139 p/m
- 501-750 company ID's$179 p/m
- 751-1.000 company ID's$229 p/m
- 1.001-2.000 company ID's$279 p/m
- 2.001-3.000 company ID's$349 p/m
- 3.001-4.000 company ID's$439 p/m
- 4.001-5.000 company ID's$529 p/m
- 5.000+ company ID'sOn req.
Free trial period
Free plan
Free plan
Free plan
14 days
Account Management
Trackable Items
1
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
You
Hotjar
Snitcher
Data Freshness
Realtime
Realtime
30 minutes
Realtime
Data Retention
Unlimited
12 months
12 months
12 months*
Data Sampling
Data Import
Via one-off script or Ingestion API
Send user data to Hotjar to enhance analysis
Data Export
Via raw data export API
Via CSV or API
Export recording meta data
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Mixpanel relies on first-party cookies
Heap relies on first-party cookies
Hotjar relies on first-party cookies.
Sets one first-party cookie, snitcher_device_id (1 year).
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Via Slack or email
in the interface, via e-mail or Slack
Email Reports
Same as custom alerts
Schedule regular emails for important charts
e.g. daily survey responses reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
With quantitative measurement of user friction & step suggestions
Discover why users drop off
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Sankey chart with path comparison
Segmentation
Automatically find interesting segments & receive per email
Quickly identify patterns in user behavior
Create custom filters for recordings
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Option to track purchases but no special reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Unlimited
Session Recordings
Automatically filters relevant replays
Record all interaction with your site
A/B Testing
Experiments
No A/B testing tool only integrations
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Combine events into a custom event
Track and filter sessions & heatmaps
Annotations
Directly on the linechart in Insights
Hotjar does not have annotations
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support via a contact form (answered by email), live chat and the help center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community