Compare
Compare Analytics Tools
Mixpanel
Free plan
Has, and not every other tool does:
- Data Import
- Custom Alerts
- Email Reports
- Device Reporting
- User Flow Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Heatmaps
- A/B Testing
- Custom Properties
- Custom Metrics
- Custom Reports
- Annotations
Plausible Analytics
From $9 p/m
Has, and not every other tool does:
- Data Import
- Cookieless
- Custom Alerts
- Email Reports
- Device Reporting
- User Flow Reporting
- Segmentation
- Ecommerce Reporting
- Custom Properties
- Custom Metrics
Open Web Analytics
Has, and not every other tool does:
- Data Import
- Attribution Reporting
- Ecommerce Reporting
- Heatmaps
- Session Recordings
- Custom Properties
- Custom Metrics
Umami
Has, and not every other tool does:
- Data Sampling
- Cookieless
- Custom Alerts
- Device Reporting
- User Flow Reporting
- Segmentation
- Attribution Reporting
- Ecommerce Reporting
- Session Recordings
- Custom Reports
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- No audience reporting features
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Not a great amount of features
Pricing information
Starting Price
- FreeFree
- EnterpriseOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
Free trial period
Free plan
30 days
Free plan
14 days
Account Management
Trackable Items
1
1-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- Not applicable
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
You
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
3-5+ years depending on plan
Unlimited
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Umami does not sample data
Data Import
Via one-off script or Ingestion API
e.g. import GA data
by means of the REST API
Data Export
Via raw data export API
Export your data to CSV
by means of the REST API
via API as JSON file
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Mixpanel relies on first-party cookies
Plausible is cookieless by default.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Traffic spike notifications through Slack or email
for Business & Enterprise plans
Email Reports
Same as custom alerts
Weekly or monthly email reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Basic reporting by looking at Entry & Exit pages
User journey analysis
Segmentation
Automatically find interesting segments & receive per email
Use filters to segment your audience
Simple filters like browser, OS, and country
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
UTM & channel attribution
Ecommerce Reporting
Option to track purchases but no special reporting
Ecommerce revenue tracking
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Domstream
Session replays
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Combine events into a custom event
By means of adding CSS classes
Track everything from clicks to form submit
Annotations
Directly on the linechart in Insights
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community