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Compare Analytics Tools
UsermavenRating
4/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features due to cookieless
- Not very customisable
- No free version
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
Free trial period
Free plan
Free plan
14 days
Free plan
Account Management
Trackable Items
1
1
5-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited
1-10+ depending on plan
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
You
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
12 months
Unlimited
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
Via one-off script or Ingestion API
GA importer included
Google Analytics importer
Data Export
Via raw data export API
Via CSV or API
As CSV or via API
Via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Mixpanel relies on first-party cookies
Heap relies on first-party cookies
Simple Analytics is cookieless by default.
Cookieless tracking available
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Via Slack or email
Threshold-based alerts
Email Reports
Same as custom alerts
Schedule regular emails for important charts
Daily, weekly, monthly
Scheduled email reports
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
With quantitative measurement of user friction & step suggestions
Line up goals for simple funnel
AI-powered funnel analysis
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Sankey chart with path comparison
User journey visualization
Segmentation
Automatically find interesting segments & receive per email
Quickly identify patterns in user behavior
Filter dashboard with visitor attributes
Segments & cohorts
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Retention analysis (Business plan)
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Track UTM parameters or initial referrer sources
Multi-touch attribution with 7 models
Ecommerce Reporting
Option to track purchases but no special reporting
Easy setup with eCommerce Activation Kit
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
A/B Testing
Experiments
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom dashboards
Custom Events
Combine events into a custom event
Auto-captured events
Annotations
Directly on the linechart in Insights
Able to include links in annotations
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Simple Analytics offers knowledgable support through phone and email.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community