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Rating
4/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Limited features due to cookieless
  • Not very customisable
  • No free version

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
FreeFree
EnterpriseOn req.
Starter€15 p/m
Business€40 p/m
EnterpriseOn req.
Free trial period
21 days
Free plan
14 days

Account Management

Trackable Items
1
1
5-10+ depending on plan
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
Mixpanel
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
30 months
Unlimited
Unlimited
Data Sampling
Data Import
Via one-off script or Ingestion API
GA importer included
Data Export
Via raw data export API
As CSV or via API
Compliance
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • ePrivacy
Cookieless
No tracking cookies, GDPR-compliant by default
Mixpanel relies on first-party cookies
Simple Analytics is cookieless by default.

Alerts & Automation

Custom Alerts
Hourly, daily, or weekly base on event threshold
Email Reports
Same as custom alerts
Daily, weekly, monthly

Reporting

Trend Reporting
Curved and linear trend lines
Device Reporting
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Line up goals for simple funnel
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Segmentation
Automatically find interesting segments & receive per email
Filter dashboard with visitor attributes
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Option to track purchases but no special reporting

User Experience Features

Heatmaps
Session Recordings
A/B Testing
Experiments
User Feedback

Customizability

Custom Properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Combine events into a custom event
Annotations
Directly on the linechart in Insights
Able to include links in annotations

Support

Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Simple Analytics offers knowledgable support through phone and email.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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