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Compare Analytics Tools
Rating
4/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
Free trial period
Free plan
Free plan
Free plan
Account Management
Trackable Items
1
1
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
You
Pendo
Data Freshness
Realtime
Realtime
Hourly updates
Data Retention
Unlimited
12 months
84 months
Data Sampling
Data Import
Via one-off script or Ingestion API
Import historical data by CSV
Data Export
Via raw data export API
Via CSV or API
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- CCPA
- ePrivacy
Cookieless
Mixpanel relies on first-party cookies
Heap relies on first-party cookies
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Via Slack or email
Guide, Page & Feature alerts
Email Reports
Same as custom alerts
Schedule regular emails for important charts
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Sankey chart with path comparison
Segmentation
Automatically find interesting segments & receive per email
Quickly identify patterns in user behavior
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
See Cohort analysis
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Option to track purchases but no special reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
A/B Testing
Experiments
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Change the widgets of a report
Custom Events
Combine events into a custom event
Annotations
Directly on the linechart in Insights
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Add a tool
- Adobe Analytics
- Amplitude
- Chartbeat
- Clicky
- Cloudflare Analytics
- Crazy Egg
- Fathom Analytics
- Fullstory
- Google Analytics 4
- Hotjar
- Lead Forensics
- Leadfeeder
- Leadinfo
- Lucky Orange
- Matomo Analytics
- Microsoft Clarity
- Mouseflow
- Open Web Analytics
- Pirsch Analytics
- Piwik PRO
- Plausible Analytics
- Posthog
- Simple Analytics
- Snitcher
- Snowplow Analytics
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- Usermaven
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