Compare
Compare Analytics Tools
Rating
4/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited free plan
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Free | Free |
| Enterprise | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
Free plan
30 days
Free plan
Account Management
Trackable Items
Unlimited
1
1
10
User Seats
Unlimited for all plans
Unlimited
Unlimited
N/A
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mixpanel
Statcounter
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
Unlimited*
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
Via SDK, API, GCS, AWS & more
Via one-off script or Ingestion API
Import Google keyword data
Data Export
To GCS, BigQuery, Redshift & more
Via raw data export API
To a spreadsheet or other third party software.
via CVS or JSON files or an API
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Amplitude relies on first-party cookies.
Mixpanel relies on first-party cookies
Statcounter uses cookies
Cloudflare analytics does not use cookies
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Important visitor alerts
Email Reports
Subscribe to dashboard for daily reports
Same as custom alerts
Detailed, mobile-friendly reports
Cloudflare does not feature email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
Device type, browser & OS
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Standard & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Simple ordered list of pages visited
Segmentation
Automatically find interesting segments & receive per email
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention Analysis and Lifecycle charts
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Simple referral & UTM sources
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Elaborate Ecommerce reporting
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Session Recordings
Session Replay
Recordings with many filtering options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
Experiments
User Feedback
Guides and Surveys
Customizability
Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Create a custom event from existing events
Combine events into a custom event
Max 5 custom tags + values per page
Cloudflare does not feature event tracking
Annotations
Directly on the linechart in Insights
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community