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Compare Analytics Tools

Woopra

From $999 p/m

Has, and not every other tool does:

  • Data Sampling
  • User Flow Reporting
  • Cohort Reports
  • Retention Reporting
  • Attribution Reporting
  • Ecommerce Reporting
  • Custom Metrics
  • Annotations

Mixpanel

Free plan

Has, and not every other tool does:

  • User Flow Reporting
  • Cohort Reports
  • Retention Reporting
  • Attribution Reporting
  • Heatmaps
  • A/B Testing
  • Custom Properties
  • Custom Metrics
  • Annotations

Mouseflow

Free plan

Has, and not every other tool does:

  • Cookieless
  • Heatmaps
  • Session Recordings
  • A/B Testing
  • User Feedback

Pendo

Has, and not every other tool does:

  • Cohort Reports
  • Retention Reporting
  • Heatmaps
  • A/B Testing
  • User Feedback
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
Cons
  • Customisability
  • Limited free version
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast

Pricing information

Starting Price
  • Pro$999+ p/m
  • EnterpriseOn req.
  • FreeFree
  • EnterpriseOn req.
  • FreeFree
  • Starter€39 p/m
  • Growth€129 p/m
  • Business€259 p/m
  • Pro€499 p/m
  • EnterpriseOn req.
Free trial period
14 days
Free plan
14 days
Free plan

Account Management

Trackable Items
1
1
10
Unlimited in Portfolio plan
User Seats
50+
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
Mixpanel
Mouseflow
Pendo
Data Freshness
Realtime
Realtime
Realtime
Hourly updates
Data Retention
24 months
Unlimited
12 months
84 months
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
Via one-off script or Ingestion API
through integrations
Import historical data by CSV
Data Export
Export raw daily visit data via API
Via raw data export API
via CSV or to third-party tools by ID push
Export feedback & reports by CSV or pull data to BI tool
Compliance
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • CCPA
  • ePrivacy
Cookieless
Woopra relies on first-party cookies.
Mixpanel relies on first-party cookies
Mouseflow uses first-party cookies
Pendo uses first-party cookies

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Hourly, daily, or weekly base on event threshold
Via web hook
Guide, Page & Feature alerts
Email Reports
Same as custom alerts
Hourly, daily, or weekly emails
Recieve reports in weekly emails

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Simple funnel report, watch recordings from converters
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Create dynamic segments based on any combination of criteria
Automatically find interesting segments & receive per email
Segment users to filter heatmaps & recordings
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
User cohorts of users to filter reports
Retention Reporting
Uncover at-risk users and discover engaged users
Retention curves, trends & user cohort buckets
See Cohort analysis
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Option to track purchases but no special reporting

User Experience Features

Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
A/B Testing
Experiments
User Feedback
Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties
Custom Metrics
Available from the pro plan
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Automatic form tracking
Change the widgets of a report
Custom Events
Via HTTP API or Javascript API
Combine events into a custom event
Custom tagging of recordings
Annotations
Directly on the linechart in Insights

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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