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Woopra

From $999 p/m

No feature only Woopra has.

Piwik PRO

From €35 per month

No feature only Piwik PRO has.

Mixpanel

Free plan

Only Mixpanel has:

  • A/B Testing

Swetrix

From $5 / mo

No feature only Swetrix has.

Woopra
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Piwik PRO
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Mixpanel
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Swetrix
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Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Privacy-focused
  • Performance monitoring
  • Open-source
  • Browser extensions for quick access to analytics
  • Messenger integrations
Cons
  • Customisability
  • Limited free version
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Limited integration capabilities

Pricing information

Starting Price
  • Pro$999+ p/m
  • EnterpriseOn req.
  • Core - 500k€35 p/m
  • Enterprise€366 p/m
  • FreeFree
  • EnterpriseOn req.
  • Hobby$5 / mo
  • Freelancer$15 / mo
  • Startup$59 / mo
  • Enterprise$110 / mo
Free trial period
14 days
Free plan
Free plan
14 days

Account Management

Trackable Items
1
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
User Seats
50+
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
You
Mixpanel
You
Data Freshness
Realtime
30 min
Realtime
Realtime
Data Retention
24 months
Up to 25 months
Unlimited
Unlimited
Data Sampling
Woopra never uses any kind of sampling
By default Piwik does not sample data
Swetrix does not sample data
Data Import
Import raw visit data with actions and visitor properties via API
Import cost data, search keywords, user/client ID and audience data
Via one-off script or Ingestion API
Data Export
Export raw daily visit data via API
As CSV, XML, JSON, or via an API
Via raw data export API
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • CPPA
Cookieless
Woopra relies on first-party cookies.
Piwik features a cookieless tracking option
Mixpanel relies on first-party cookies
Swetrix does not use cookies for tracking

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Email alerts based on thresholds
Hourly, daily, or weekly base on event threshold
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Daily, weekly or monthly reports
Same as custom alerts
Daily, Weekly, Monthly, Quarterly

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Detailed funnel report up to 5 steps
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard, transition & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Create dynamic segments based on any combination of criteria
Unlimited segments
Automatically find interesting segments & receive per email
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
User cohorts of users to filter reports
Retention Reporting
Uncover at-risk users and discover engaged users
Customer loyalty eCommerce report
Retention curves, trends & user cohort buckets
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Option to track purchases but no special reporting

User Experience Features

Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
A/B Testing
Experiments
User Feedback

Customizability

Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Available from the pro plan
Also called Calculated metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Via HTTP API or Javascript API
Include category, action, and optionally name and value
Combine events into a custom event
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Add to any graph or include them in scheduled reports or alerts
Directly on the linechart in Insights
Soon to be released

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
Woopra
Visit ↗
Piwik PRO
Visit ↗
Mixpanel
Visit ↗
Swetrix
Visit ↗

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