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Google Analytics 4

Free plan

No feature only Google Analytics 4 has.

Matomo Analytics

Free plan

Only Matomo Analytics has:

  • Session Recordings

Piwik PRO

From €35 per month

No feature only Piwik PRO has.

Mixpanel

Free plan

No feature only Mixpanel has.

Google Analytics 4
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Matomo Analytics
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Piwik PRO
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Mixpanel
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Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Pros
  • GA4 is free to use
  • Many functionalities
  • The reports are customisable
  • Large community
  • Extensive documentation
  • GA4 is easily scalable
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
Cons
  • Steep learning curve
  • Implementation can be hard
  • Inaccurate data sampling
  • UI is not easy to use
  • Integrations
  • Branding method
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve

Pricing information

Starting Price
  • StandardFree
  • GA4 360$50k+ per year
  • On-PremiseFree
  • Cloud€19+ p/m
  • Core - 500k€35 p/m
  • Enterprise€366 p/m
  • FreeFree
  • EnterpriseOn req.
Free trial period
Free plan
21 days
Free plan
Free plan

Account Management

Trackable Items
100
30
10 sites or apps (free) Unlimited (Enterprise)
1
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Google Analytics 4
You
You
Mixpanel
Data Freshness
4-8 hours (most reports), up to 24-48 hours
15 minutes or more
30 min
Realtime
Data Retention
Customizable up to 14 months
Unlimited and customizable
Up to 25 months
Unlimited
Data Sampling
Explorations might use sampled data
Matomo doesn’t use data sampling
By default Piwik does not sample data
Data Import
Import cost, offline or user/client ID data
Import Google Analytics data, search keywords & server logs
Import cost data, search keywords, user/client ID and audience data
Via one-off script or Ingestion API
Data Export
With sheets, BigQuery or API
to CSV, XML, Json or Looker Studio or via HTTP API
As CSV, XML, JSON, or via an API
Via raw data export API
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Google Analytics relies on first-party cookies.
Matomo offers cookieless tracking.
Piwik features a cookieless tracking option
Mixpanel relies on first-party cookies

Alerts & Automation

Custom Alerts
Custom insights, in interface or via email
Receive alerts from every report by email or SMS
Email alerts based on thresholds
Hourly, daily, or weekly base on event threshold
Email Reports
Recurring shared reporting
Detailed daily, weekly and monthly reports
Daily, weekly or monthly reports
Same as custom alerts

Reporting

Trend Reporting
Device Reporting
Device type, browser, OS and more
Funnel Reporting
Customisable funnel exploration
Basic funnel reporting
Detailed funnel report up to 5 steps
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Flexible Sankey chart exploration
With flexible Sankey chart
Standard, transition & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Segment creation and overlap exploration
Based on visit, interaction, campaign, ecommerce, demographics & device
Unlimited segments
Automatically find interesting segments & receive per email
Cohort Reports
Cohort exploration
Analyse and segment by cohort
User cohorts of users to filter reports
Retention Reporting
Combined with CLTV metrics
Customer loyalty eCommerce report
Retention curves, trends & user cohort buckets
Attribution Reporting
Attribution models comparison
Model comparison report
Multi-channel attribution with 98% accuracy
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Extensive e-commerce reports
Overview, order list, product, days and sessions to purchase & customer loyalty
Option to track purchases but no special reporting

User Experience Features

Heatmaps
GA4 does not offer heatmaps
Filter specific pages or hide elements on the page
Create an overlay with the site inspector Chrome extension
Session Recordings
GA4 does not offer recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
Experiments
User Feedback

Customizability

Custom Properties
25 user-scoped & 50 event-scoped dimensions
5-15 for each scope and can't delete them
200 slots for each scope and they can't be removed
Custom Metrics
50 event-scoped metrics
Also called Calculated metrics
Max 255 properties per event
Custom Reports
All reports are customisable
Flexible report design
Unlimited custom dahboards & reports
Custom Events
25 parameters per event
Include category, action, and optionally name and value
Combine events into a custom event
Annotations
Notes feature added in 2024
On any graph or via API
Add to any graph or include them in scheduled reports or alerts
Directly on the linechart in Insights

Support

Support description
Support is available via chat and the support center.
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
Google Analytics 4
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Matomo Analytics
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Piwik PRO
Visit ↗
Mixpanel
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