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Compare Analytics Tools
UsermavenRating
4.5/5
4/5
4/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Free | Free |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
Free plan
Free plan
Free plan
Free plan
Account Management
Trackable Items
100
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
1
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Mixpanel
Hotjar
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
30 minutes
Realtime
Data Retention
Customizable up to 14 months
Unlimited
12 months
Unlimited
Data Sampling
Explorations might use sampled data
Usermaven does not sample data
Data Import
Import cost, offline or user/client ID data
Via one-off script or Ingestion API
Send user data to Hotjar to enhance analysis
Google Analytics importer
Data Export
With sheets, BigQuery or API
Via raw data export API
Export recording meta data
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Mixpanel relies on first-party cookies
Hotjar relies on first-party cookies.
Cookieless tracking available
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Hourly, daily, or weekly base on event threshold
in the interface, via e-mail or Slack
Threshold-based alerts
Email Reports
Recurring shared reporting
Same as custom alerts
e.g. daily survey responses reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
See on which device the user was
Funnel Reporting
Customisable funnel exploration
Funnel trend, time to convert & frequency visualisations
Discover why users drop off
AI-powered funnel analysis
User Flow Reporting
Flexible Sankey chart exploration
Sankey chart with selected, immediate & drop off events
User journey visualization
Segmentation
Segment creation and overlap exploration
Automatically find interesting segments & receive per email
Create custom filters for recordings
Segments & cohorts
Cohort Reports
Cohort exploration
User cohorts of users to filter reports
Retention Reporting
Combined with CLTV metrics
Retention curves, trends & user cohort buckets
Retention analysis (Business plan)
Attribution Reporting
Attribution models comparison
Simple UTM tracking with "first touch" attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
Extensive e-commerce reports
Option to track purchases but no special reporting
Revenue attribution
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Unlimited
Session Recordings
GA4 does not offer recordings
Record all interaction with your site
A/B Testing
Experiments
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom properties
Custom Metrics
50 event-scoped metrics
Max 255 properties per event
Custom Reports
All reports are customisable
Unlimited custom dahboards & reports
Custom dashboards
Custom Events
25 parameters per event
Combine events into a custom event
Track and filter sessions & heatmaps
Auto-captured events
Annotations
Notes feature added in 2024
Directly on the linechart in Insights
Hotjar does not have annotations
Support
Support description
Support is available via chat and the support center.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community