Compare
Compare Analytics Tools
Rating
4/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
Free trial period
Free plan
Account Management
Trackable Items
1
User Seats
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
Data Freshness
Realtime
Data Retention
Unlimited
Data Sampling
Data Import
Via one-off script or Ingestion API
Data Export
Via raw data export API
Compliance
- GDPR
- CCPA
- HIPAA
Cookieless
Mixpanel relies on first-party cookies
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Email Reports
Same as custom alerts
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Segmentation
Automatically find interesting segments & receive per email
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Session Recordings
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Combine events into a custom event
Annotations
Directly on the linechart in Insights
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
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