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Compare Analytics Tools
UsermavenRating
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
Free plan
30 days
Free plan
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- Not applicable
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Crazy Egg
You
Data Freshness
30 min
Realtime
Realtime
Realtime
Data Retention
Up to 25 months
Unlimited
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
By default Piwik does not sample data
Usermaven does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
by means of the REST API
Google Analytics importer
Data Export
As CSV, XML, JSON, or via an API
by means of the REST API
Download reports or snapshots as a zipfile or CSV
Via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Piwik features a cookieless tracking option
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Crazy Egg uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Threshold-based alerts
Email Reports
Daily, weekly or monthly reports
Receive reports or Snapshots by mail
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
See which device the user used
Funnel Reporting
Detailed funnel report up to 5 steps
AI-powered funnel analysis
User Flow Reporting
Standard, transition & reverse Sankey charts
User journey visualization
Segmentation
Unlimited segments
Segment users by device, location, etc.
Segments & cohorts
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Retention analysis (Business plan)
Attribution Reporting
Multi-channel attribution with 98% accuracy
By means of referral tracking
Multi-touch attribution with 7 models
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Revenue attribution
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Domstream
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom tagging for segmenting users
Custom properties
Custom Metrics
Also called Calculated metrics
Custom users variables
Custom Reports
Custom dashboards
Custom Events
Include category, action, and optionally name and value
Auto-captured events
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community