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Compare Analytics Tools
UsermavenRating
5/5
4/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
Free plan
Free plan
Free plan
Free plan
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
1
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Hotjar
You
Data Freshness
30 min
Realtime
30 minutes
Realtime
Data Retention
Up to 25 months
12 months
12 months
Unlimited
Data Sampling
By default Piwik does not sample data
Usermaven does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
Send user data to Hotjar to enhance analysis
Google Analytics importer
Data Export
As CSV, XML, JSON, or via an API
Via CSV or API
Export recording meta data
Via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Piwik features a cookieless tracking option
Heap relies on first-party cookies
Hotjar relies on first-party cookies.
Cookieless tracking available
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Via Slack or email
in the interface, via e-mail or Slack
Threshold-based alerts
Email Reports
Daily, weekly or monthly reports
Schedule regular emails for important charts
e.g. daily survey responses reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Funnel Reporting
Detailed funnel report up to 5 steps
With quantitative measurement of user friction & step suggestions
Discover why users drop off
AI-powered funnel analysis
User Flow Reporting
Standard, transition & reverse Sankey charts
Sankey chart with path comparison
User journey visualization
Segmentation
Unlimited segments
Quickly identify patterns in user behavior
Create custom filters for recordings
Segments & cohorts
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Retention analysis (Business plan)
Attribution Reporting
Multi-channel attribution with 98% accuracy
Track UTM parameters or initial referrer sources
Multi-touch attribution with 7 models
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Easy setup with eCommerce Activation Kit
Revenue attribution
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Unlimited
Session Recordings
Automatically filters relevant replays
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom properties
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom dashboards
Custom Events
Include category, action, and optionally name and value
Track and filter sessions & heatmaps
Auto-captured events
Annotations
Add to any graph or include them in scheduled reports or alerts
Hotjar does not have annotations
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community