Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Integrations
- Branding method
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited free plan
- Not a great amount of features
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
21 days
Free plan
30 days
14 days
Account Management
Trackable Items
30
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Statcounter
You
Data Freshness
15 minutes or more
30 min
Realtime
Realtime
Data Retention
Unlimited and customizable
Up to 25 months
Unlimited*
Unlimited
Data Sampling
Matomo doesn’t use data sampling
By default Piwik does not sample data
Umami does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Import cost data, search keywords, user/client ID and audience data
Import Google keyword data
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
As CSV, XML, JSON, or via an API
To a spreadsheet or other third party software.
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- GDPR
- CCPA
- HIPAA
Cookieless
Matomo offers cookieless tracking.
Piwik features a cookieless tracking option
Statcounter uses cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Email alerts based on thresholds
Important visitor alerts
for Business & Enterprise plans
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly or monthly reports
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
Basic funnel reporting
Detailed funnel report up to 5 steps
User Flow Reporting
With flexible Sankey chart
Standard, transition & reverse Sankey charts
Simple ordered list of pages visited
User journey analysis
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Unlimited segments
Simple filters like browser, OS, and country
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Model comparison report
Multi-channel attribution with 98% accuracy
Simple referral & UTM sources
UTM & channel attribution
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Create an overlay with the site inspector Chrome extension
Session Recordings
Record specific pages or only after activity or duration
Recordings with many filtering options
Session replays
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Flexible report design
Custom Events
Include category, action, and optionally name and value
Max 5 custom tags + values per page
Track everything from clicks to form submit
Annotations
On any graph or via API
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community