Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited reporting features
- Limited integrations
- Not a great amount of features
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Clarity | Free |
Free trial period
Free plan
Free plan
14 days
Free plan
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited for all plans
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
You
You
Data Freshness
30 min
Realtime
Realtime
Realtime
Data Retention
Up to 25 months
13 months
Unlimited
Unlimited
Data Sampling
By default Piwik does not sample data
Umami does not sample data
Usermaven does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
Google Analytics importer
Data Export
As CSV, XML, JSON, or via an API
via API as JSON file
Via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Piwik features a cookieless tracking option
Clarity uses first-party cookies
Umami Analytics does not use cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
for Business & Enterprise plans
Threshold-based alerts
Email Reports
Daily, weekly or monthly reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
Detailed funnel report up to 5 steps
AI-powered funnel analysis
User Flow Reporting
Standard, transition & reverse Sankey charts
User journey analysis
User journey visualization
Segmentation
Unlimited segments
Simple filters like browser, OS, and country
Segments & cohorts
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Retention analysis (Business plan)
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referral metrics
UTM & channel attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Revenue tracking
Revenue attribution
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom properties
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom dashboards
Custom Events
Include category, action, and optionally name and value
Track everything from clicks to form submit
Auto-captured events
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Support is available via chat, email and the support center.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community