Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great for B2B leadgen
- Quality company insights
- Modern user interface
- Responsive support
- Easy to set up
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited reporting features
- Limited integrations
- Limited features
- Pricing based on company ID's, relevant or not
- Slight learning curve
- Limited free plan
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Clarity | Free |
| 0-50 company ID's | $49 p/m |
| 51-100 company ID's | $69 p/m |
| 101-250 company ID's | $99 p/m |
| 251-500 company ID's | $139 p/m |
| 501-750 company ID's | $179 p/m |
| 751-1.000 company ID's | $229 p/m |
| 1.001-2.000 company ID's | $279 p/m |
| 2.001-3.000 company ID's | $349 p/m |
| 3.001-4.000 company ID's | $439 p/m |
| 4.001-5.000 company ID's | $529 p/m |
| 5.000+ company ID's | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
Free plan
14 days
30 days
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
Unlimited
1
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
Snitcher
Statcounter
Data Freshness
30 min
Realtime
Realtime
Realtime
Data Retention
Up to 25 months
13 months
12 months*
Unlimited*
Data Sampling
By default Piwik does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
Import Google keyword data
Data Export
As CSV, XML, JSON, or via an API
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
Cookieless
Piwik features a cookieless tracking option
Clarity uses first-party cookies
Sets one first-party cookie, snitcher_device_id (1 year).
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Important visitor alerts
Email Reports
Daily, weekly or monthly reports
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Device type, browser, OS & screen resolution
Funnel Reporting
Detailed funnel report up to 5 steps
User Flow Reporting
Standard, transition & reverse Sankey charts
Simple ordered list of pages visited
Segmentation
Unlimited segments
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referral metrics
Simple referral & UTM sources
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom Events
Include category, action, and optionally name and value
Max 5 custom tags + values per page
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Support is available via chat, email and the support center.
Support via a contact form (answered by email), live chat and the help center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community