✓ 100% independent✓ Most complete overview✓ Free expert advice
New MetricsTake the quiz

Compare

Compare Analytics Tools

Rating
5/5
5/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
Cons
  • Customisability
  • Limited free version
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Limited features
  • No audience reporting features
  • Limited free plan

Pricing information

Starting Price
Pro$999+ p/m
EnterpriseOn req.
Core - 500k€35 p/m
Enterprise€366 p/m
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Free trial period
14 days
Free plan
30 days
30 days

Account Management

Trackable Items
1
10 sites or apps (free) Unlimited (Enterprise)
1-10+ depending on plan
1
User Seats
50+
Unlimited
1-10+ depending on plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
You
You
Statcounter
Data Freshness
Realtime
30 min
Realtime
Realtime
Data Retention
24 months
Up to 25 months
3-5+ years depending on plan
Unlimited*
Data Sampling
Woopra never uses any kind of sampling
By default Piwik does not sample data
Limited data sampling in reports with over 20M pageviews
Data Import
Import raw visit data with actions and visitor properties via API
Import cost data, search keywords, user/client ID and audience data
e.g. import GA data
Import Google keyword data
Data Export
Export raw daily visit data via API
As CSV, XML, JSON, or via an API
Export your data to CSV
To a spreadsheet or other third party software.
Compliance
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • PECR
  • GDPR
Cookieless
Woopra relies on first-party cookies.
Piwik features a cookieless tracking option
Plausible is cookieless by default.
Statcounter uses cookies

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Email alerts based on thresholds
Traffic spike notifications through Slack or email
Important visitor alerts
Email Reports
Daily, weekly or monthly reports
Weekly or monthly email reporting
Detailed, mobile-friendly reports

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS
Device type, browser, OS & screen resolution
Funnel Reporting
Detailed funnel report up to 5 steps
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard, transition & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
Simple ordered list of pages visited
Segmentation
Create dynamic segments based on any combination of criteria
Unlimited segments
Use filters to segment your audience
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referral & UTM sources
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Ecommerce revenue tracking

User Experience Features

Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
Recordings with many filtering options
A/B Testing
User Feedback

Customizability

Custom Properties
200 slots for each scope and they can't be removed
Custom Properties (Business plan and above)
Custom Metrics
Available from the pro plan
Also called Calculated metrics
Custom Reports
Custom Events
Via HTTP API or Javascript API
Include category, action, and optionally name and value
By means of adding CSS classes
Max 5 custom tags + values per page
Annotations
Add to any graph or include them in scheduled reports or alerts

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base