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Rating

5/5

4/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

Ease of use
Great authorisation management
Packed with features
Community forum
Intergrated tag & consent management

It is free and easy to use
Great heatmaps
Unlimited session recordings
No data sampling

Intuitive dashboards
Great filtering
Possibility to tag elements
Helpfull support
Automatic form tracking
User feedback surveys

Cons

Integrations
Branding method

No progressive payment plan
Ecommerce reporting can be improved

Limited reporting features
Limited integrations

Lack of insight for Iframe recordings
Funnels could be improved
You run into credit limit quite fast

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

Core - 500k	€35 p/m
Enterprise	€366 p/m

Clarity

Free

Free	Free
Starter	€39 p/m
Growth	€129 p/m
Business	€259 p/m
Pro	€499 p/m
Enterprise	On req.

Free trial period

21 days

Free plan

14 days

Account Management

Trackable Items

10 sites or apps (free) Unlimited (Enterprise)

Unlimited

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Microsoft Clarity

Mouseflow

Data Freshness

15 minutes or more

30 min

Realtime

Data Retention

Unlimited and customizable

Up to 25 months

13 months

12 months

Data Sampling

Matomo doesn’t use data sampling

By default Piwik does not sample data

Data Import

Import Google Analytics data, search keywords & server logs

Import cost data, search keywords, user/client ID and audience data

through integrations

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

As CSV, XML, JSON, or via an API

via CSV or to third-party tools by ID push

Compliance

GDPR
CCPA
ePrivacy

GDPR
CCPA
HIPAA
LGPD
ePrivacy
PECR

GDPR
CCPA
ePrivacy

GDPR
CCPA

Cookieless

Matomo offers cookieless tracking.

Piwik features a cookieless tracking option

Clarity uses first-party cookies

Mouseflow uses first-party cookies

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Email alerts based on thresholds

Via web hook

Email Reports

Detailed daily, weekly and monthly reports

Daily, weekly or monthly reports

Hourly, daily, or weekly emails

Reporting

Trend Reporting

Simple visitor trend graphs

Device Reporting

Device type, browser & OS widgets

Filter by device type, OS, browser & screen resolution

Funnel Reporting

Basic funnel reporting

Detailed funnel report up to 5 steps

Simple funnel report, watch recordings from converters

User Flow Reporting

With flexible Sankey chart

Standard, transition & reverse Sankey charts

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Unlimited segments

Segment users to filter heatmaps & recordings

Cohort Reports

Analyse and segment by cohort

Retention Reporting

Customer loyalty eCommerce report

Attribution Reporting

Model comparison report

Multi-channel attribution with 98% accuracy

Simple referral metrics

Ecommerce Reporting

Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Create an overlay with the site inspector Chrome extension

Click, scroll & area heatmaps

Click, movement, scroll, attention, live & geo heatmaps

Session Recordings

Record specific pages or only after activity or duration

Filter by actions, duration, pages & device

Elaborate filtering & livestream options

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties

5-15 for each scope and can't delete them

200 slots for each scope and they can't be removed

Custom Metrics

Also called Calculated metrics

Custom Reports

Flexible report design

Automatic form tracking

Custom Events

Include category, action, and optionally name and value

Custom tagging of recordings

Annotations

On any graph or via API

Add to any graph or include them in scheduled reports or alerts

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.

Support is available via chat, email and the support center.

Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community