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Rating
5/5
5/5
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
Cons
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Limited features
  • No audience reporting features
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated

Pricing information

Starting Price
Core - 500k€35 p/m
Enterprise€366 p/m
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
SelectOn req.
PrimeOn req.
UltimateOn req.
Free trial period
Free plan
30 days
Free plan
Free plan

Account Management

Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
1-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • Not applicable
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
You
Adobe Analytics
Data Freshness
30 min
Realtime
Realtime
2 hours
Data Retention
Up to 25 months
3-5+ years depending on plan
Unlimited
25 months by default
Data Sampling
By default Piwik does not sample data
Limited data sampling in reports with over 20M pageviews
Some Audience Manager reports display results sampled data
Data Import
Import cost data, search keywords, user/client ID and audience data
e.g. import GA data
by means of the REST API
Though data sources, API or data connectors
Data Export
As CSV, XML, JSON, or via an API
Export your data to CSV
by means of the REST API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
Cookieless
Piwik features a cookieless tracking option
Plausible is cookieless by default.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Adobe uses tracking cookies

Alerts & Automation

Custom Alerts
Email alerts based on thresholds
Traffic spike notifications through Slack or email
Via e-mail or SMS
Email Reports
Daily, weekly or monthly reports
Weekly or monthly email reporting
Flexible scheduled reporting

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Detailed funnel report up to 5 steps
Bar chart funnel report
User Flow Reporting
Standard, transition & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
Fallout & Flow (Sankey chart) reports
Segmentation
Unlimited segments
Use filters to segment your audience
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Customer loyalty eCommerce report
Retention cohort report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Ecommerce revenue tracking
Very flexible ecommerce reporting

User Experience Features

Heatmaps
Create an overlay with the site inspector Chrome extension
Called activity map
Session Recordings
Domstream
A/B Testing
User Feedback

Customizability

Custom Properties
200 slots for each scope and they can't be removed
Custom Properties (Business plan and above)
Custom Metrics
Also called Calculated metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Include category, action, and optionally name and value
By means of adding CSS classes
Up to 1.000 success events
Annotations
Add to any graph or include them in scheduled reports or alerts
Available in Workspace

Support

Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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