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Compare Analytics Tools
Rating
5/5
4/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features due to cookieless
- Not very customisable
- No free version
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
Free plan
14 days
Free plan
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
5-10+ depending on plan
Unlimited
User Seats
Unlimited
1-10+ depending on plan
1
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Hotjar
Data Freshness
30 min
Realtime
30 minutes
Data Retention
Up to 25 months
Unlimited
12 months
Data Sampling
By default Piwik does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
GA importer included
Send user data to Hotjar to enhance analysis
Data Export
As CSV, XML, JSON, or via an API
As CSV or via API
Export recording meta data
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Piwik features a cookieless tracking option
Simple Analytics is cookieless by default.
Hotjar relies on first-party cookies.
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
in the interface, via e-mail or Slack
Email Reports
Daily, weekly or monthly reports
Daily, weekly, monthly
e.g. daily survey responses reports
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
See on which device the user was
Funnel Reporting
Detailed funnel report up to 5 steps
Line up goals for simple funnel
Discover why users drop off
User Flow Reporting
Standard, transition & reverse Sankey charts
Segmentation
Unlimited segments
Filter dashboard with visitor attributes
Create custom filters for recordings
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom Events
Include category, action, and optionally name and value
Track and filter sessions & heatmaps
Annotations
Add to any graph or include them in scheduled reports or alerts
Able to include links in annotations
Hotjar does not have annotations
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Simple Analytics offers knowledgable support through phone and email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
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