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Rating
5/5
4/5
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pros
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
Cons
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Limited features
  • No audience reporting features
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved

Pricing information

Starting Price
Core - 500k€35 p/m
Enterprise€366 p/m
FreeFree
EnterpriseOn req.
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Free trial period
Free plan
Free plan
30 days
Free plan

Account Management

Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
1
1-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Mixpanel
You
You
Data Freshness
30 min
Realtime
Realtime
Realtime
Data Retention
Up to 25 months
Unlimited
3-5+ years depending on plan
Unlimited
Data Sampling
By default Piwik does not sample data
Limited data sampling in reports with over 20M pageviews
Data Import
Import cost data, search keywords, user/client ID and audience data
Via one-off script or Ingestion API
e.g. import GA data
Historical data ingestion
Data Export
As CSV, XML, JSON, or via an API
Via raw data export API
Export your data to CSV
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • PECR
Cookieless
Piwik features a cookieless tracking option
Mixpanel relies on first-party cookies
Plausible is cookieless by default.
Posthog has the option to be used without cookies

Alerts & Automation

Custom Alerts
Email alerts based on thresholds
Hourly, daily, or weekly base on event threshold
Traffic spike notifications through Slack or email
Receive alerts via Slack or email
Email Reports
Daily, weekly or monthly reports
Same as custom alerts
Weekly or monthly email reporting
Subscribe to an Insight or dashboard

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Detailed funnel report up to 5 steps
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Standard, transition & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Basic reporting by looking at Entry & Exit pages
Segmentation
Unlimited segments
Automatically find interesting segments & receive per email
Use filters to segment your audience
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Customer loyalty eCommerce report
Retention curves, trends & user cohort buckets
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Option to track purchases but no special reporting
Ecommerce revenue tracking

User Experience Features

Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
A/B Testing
Experiments
Feature flags and A/B testing
User Feedback
Surveys

Customizability

Custom Properties
200 slots for each scope and they can't be removed
Custom Properties (Business plan and above)
Custom Metrics
Also called Calculated metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Include category, action, and optionally name and value
Combine events into a custom event
By means of adding CSS classes
Annotations
Add to any graph or include them in scheduled reports or alerts
Directly on the linechart in Insights

Support

Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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