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Rating

5/5

Summary

Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.

Pros

User / account segmentation
Realtime
Integrations
Feature revenue reporting
Simple implementation

Ease of use
Great authorisation management
Packed with features
Community forum
Intergrated tag & consent management

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Easy to use
Google Ads integration
Great session playback
Click fraud detection
Visitor alerts

Cons

Customisability
Limited free version

No progressive payment plan
Ecommerce reporting can be improved

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Limited free plan

Pricing information

Starting Price

Pro	$999+ p/m
Enterprise	On req.

Core - 500k	€35 p/m
Enterprise	€366 p/m

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

Free	Free
100k Page Views	€9+ p/m
250k Page Views	€19+ p/m

Free trial period

14 days

Free plan

30 days

Account Management

Trackable Items

10 sites or apps (free) Unlimited (Enterprise)

User Seats

50+

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

United States

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Woopra

You

Statcounter

Data Freshness

Realtime

30 min

Realtime

Data Retention

24 months

Up to 25 months

12 months

Unlimited*

Data Sampling

Woopra never uses any kind of sampling

By default Piwik does not sample data

Data Import

Import raw visit data with actions and visitor properties via API

Import cost data, search keywords, user/client ID and audience data

Import Google keyword data

Data Export

Export raw daily visit data via API

As CSV, XML, JSON, or via an API

Via CSV or API

To a spreadsheet or other third party software.

Compliance

GDPR

GDPR
CCPA
HIPAA
LGPD
ePrivacy
PECR

GDPR
CCPA
HIPAA

GDPR

Cookieless

Woopra relies on first-party cookies.

Piwik features a cookieless tracking option

Heap relies on first-party cookies

Statcounter uses cookies

Alerts & Automation

Custom Alerts

Automatically trigger emails, slack messages or update Salesforce fields

Email alerts based on thresholds

Via Slack or email

Important visitor alerts

Email Reports

Daily, weekly or monthly reports

Schedule regular emails for important charts

Detailed, mobile-friendly reports

Reporting

Trend Reporting

Measure by feature, subscription changes by location, campaign performance by source & more

Device Reporting

Device type, browser, OS & screen resolution

Funnel Reporting

Detailed funnel report up to 5 steps

With quantitative measurement of user friction & step suggestions

User Flow Reporting

Combine any set of actions or attributes in Sankey charts

Standard, transition & reverse Sankey charts

Sankey chart with path comparison

Simple ordered list of pages visited

Segmentation

Create dynamic segments based on any combination of criteria

Unlimited segments

Quickly identify patterns in user behavior

Cohort Reports

Breakdown acquisition date, signup date, first purchase date & more

Retention Reporting

Uncover at-risk users and discover engaged users

Customer loyalty eCommerce report

Attribution Reporting

Multi-channel attribution with 98% accuracy

Track UTM parameters or initial referrer sources

Simple referral & UTM sources

Ecommerce Reporting

Overview, order list, product, days and sessions to purchase & customer loyalty

Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps

Create an overlay with the site inspector Chrome extension

Session Recordings

Automatically filters relevant replays

Recordings with many filtering options

A/B Testing

User Feedback

Track NPS score events in surveys

Customizability

Custom Properties

200 slots for each scope and they can't be removed

Custom Metrics

Available from the pro plan

Also called Calculated metrics

Custom Reports

Custom Events

Via HTTP API or Javascript API

Include category, action, and optionally name and value

Max 5 custom tags + values per page

Annotations

Add to any graph or include them in scheduled reports or alerts

Support

Support description

Woopra offers support by phone, email, and an extensive knowledge base.

Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community