Compare
Compare Analytics Tools
Rating
5/5
5/5
4/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
Cons
- No data import
- Short free trial
- Limited features
- No progressive payment plan
- Ecommerce reporting can be improved
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
30 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
50
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
1
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Hotjar
Data Freshness
Realtime
30 min
Realtime
30 minutes
Data Retention
Unlimited
Up to 25 months
12 months
12 months
Data Sampling
By default Piwik does not sample data
Data Import
Google Analytics importer
Import cost data, search keywords, user/client ID and audience data
Send user data to Hotjar to enhance analysis
Data Export
One-click CSV export
As CSV, XML, JSON, or via an API
Via CSV or API
Export recording meta data
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Piwik features a cookieless tracking option
Heap relies on first-party cookies
Hotjar relies on first-party cookies.
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Via Slack or email
in the interface, via e-mail or Slack
Email Reports
Weekly or monthly reporting
Daily, weekly or monthly reports
Schedule regular emails for important charts
e.g. daily survey responses reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
See on which device the user was
Funnel Reporting
Detailed funnel report up to 5 steps
With quantitative measurement of user friction & step suggestions
Discover why users drop off
User Flow Reporting
Standard, transition & reverse Sankey charts
Sankey chart with path comparison
Segmentation
Instant filters on any data point
Unlimited segments
Quickly identify patterns in user behavior
Create custom filters for recordings
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Track UTM parameters or initial referrer sources
Ecommerce Reporting
By means of custom events
Overview, order list, product, days and sessions to purchase & customer loyalty
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Unlimited
Session Recordings
Automatically filters relevant replays
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom Events
Can include: name, ID & value
Include category, action, and optionally name and value
Track and filter sessions & heatmaps
Annotations
Add to any graph or include them in scheduled reports or alerts
Hotjar does not have annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community